michele.demark@decisionsmart.com • 720-635-0657

About

Times like these call for a seasoned resource with financial, management and strategic expertise to help you navigate difficult decisions.

Michele Demark, CPA, advises on and oversees the financial and operational aspects of closely-held businesses -

freeing up the owners to focus on everything else.


Michele Demark

Financial Acumen, Executive Leadership Experience, Strategic Insight

  • 30 years of operational, financial and management experience
  • Certified Public Accountant, Big 4 trained
  • Exceling at understanding and explaining what YOUR numbers mean

From a base of financial expertise gained at one of one preeminent accounting firms in the world, to running multi-million dollar businesses, Michele Demark has established experience making businesses run better.

When working with Michele, it’s not just about the numbers, it’s the story those numbers are telling.

Services

The skills and services of an experienced CFO, personalized to your businesses needs.

Financial Operations

Financial Operations

If your numbers are wrong, how can you make the right decisions? Michele helps your team get it right.

Financial Analysis

Financial Analysis

What story are your numbers trying to tell you? Make your reports speak to you.

Strategy

Strategy

Partnering with you to identify a clear path to achieving your goals: whether it’s to grow your business, streamline it or ready it for sale.

Cash Flow Analysis

Cash Flow Analysis

Cash is the lifeblood of your business. Is your business generating the cash it should?

Proforma Modeling

Proforma Modeling

Are you considering a new line of business or a significant investment in your business? Decision Smart will turn your plans into an adaptable business model great for budgeting, expansions or acquisitions.

Project Execution

Project Execution

From defining your goals, to developing a detailed project plan to oversight and execution, Decision Smart can help with proven tools to put your project into overdrive.

Expansion

Expansion

Are you thinking of increasing the products or services that you offer? Decision Smart can help evaluate the market and what it will take to be successful.

Facilitation

Facilitation

Certified in Crucial Conversations© and Influencer©, Michele works with organizations to plan and oversee successful meetings that start with a concept and end with a plan.

Sample Situations

Capital Infusion

A business was looking to acquire a competitor but was having trouble getting the capital needed.Michele was able to connect them with several lenders and successfully helped them obtain funding and close the deal.

Audit Preparation

An organization lost their accounting manager on short notice. Michele was able to step into the role and ensure that they were ready for their upcoming financial audit. The auditor was pleased with the condition of the books and the supporting reports.

New Product Launch

An owner wanted to move beyond the existing line of business, but was unsure of what it would take to do it. Michele worked closely with the team to clarify the offering, create a business model and build a business plan to support the launch.

Compensation Planning

Michele worked with an owner to create a flexible commission plan that would reward the sales team for delivering on the organization goals.

Strategic Planning

An organization needed assistance plotting out their next steps. Michele worked with them to clarify goals, assign roles and create a strategic and operating plan with clear, achievable milestones.

Better information

Michele worked with a client to identify what data they needed to make good decisions about pricing, spending, and owner compensation and then leveraged their existing financial system to develop reports that they were able to understand and use.

Not Enough Cash

A business owner was concerned because the business wasn’t generating enough cash when compared to revenues. Michele was able to evaluate the client profitability as well as find several expense lines that were using up too much of the profit.

News

January 2017

Finding Your Focus

Read more...

Great piece from USA TODAY

6 key resolutions for your small business

Read more...

Coming Soon!

Testimonials

"Michele has helped us refine our new product strategy by analyzing the competition, recommending positioning and pricing, and putting an executable plan in place to get us where we want to go. Her unique ability to understand my vision and help me move from concept to delivery allowed us to hit the ground running."

-Margie Mauldin
President & Owner, Executive Forum

"We were so impressed with the results our clients were seeing when working with Michele, that we began having her help with strategy setting for the firm. We quickly saw a positive impact on our business and culture due to the analysis and direction she provided."

-Michael P. Franzmann
Partner Gouger Franzmann & Redman, LLC

Contact

Michele Demark
President, Decision Smart, Inc.
720-635-0657
michele.demark@decisionsmart.com